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Farai Machina, MSc.

Food Industry Professional with expertise in new product innovation, development & commercialization




A Bit About Me

  • Over 15 years of CPG experience leading agile food new product development, new ingredient development and product line extensions for the following food industry segments: Bakery, Extruded Cereals & Snacks, Functional Food & Beverage, Confectionery, Dry-blend products, (and Ready to Eat (RTE)). 

  • Thrive in robust and agile speed-to-market development environments from concept to full commercialization in both Branded and Private Brand product environments.

  • Experienced in implementing CPG business development fundamentals needed to tailor business growth opportunities for target markets in collaboration with key stakeholders (internal & external)

  • Proficient in new manufacturing line start-up commissioning to include new equipment vetting and post- installation qualification to meet business objectives in collaboration with key cross functional partners.

  • Successful in providing innovative/creative solutions to complex projects, conducting risk assessments, managing multiple ongoing projects, developing products to an assigned price point, driving incremental profit leveraging existing capabilities and lead cost reduction initiatives while support production continuous improvement initiatives.

  • Product technical lead for cross functional teams that includes Regulatory, Quality, Manufacturing, Procurement, Marketing and Sales in establishing client product design attributes and producing results that meet business Key Performance Indicators.

  • Experienced in quantitative and qualitative product evaluations and associated consumer sensory tests.

  • Competent in the following business software applications: Genesis, Product Vision, QAD, Trace gains, Microsoft office suite, Oracle, Outlook, TEAMS, and Asana. Familiar with Accolade, ZOHO, Lotus Notes, and SAP.        

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